Meet Gifty Akosua Asare "The Hamper Market" Young CEO
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| Gifty Akosua Asare |
With the gifts and hamper industry known to
be one of the emerging markets that could pull a lot of money, Gifty isn’t waiting
any further hence the desire of turning her passion and love for gift packaging
into a business.
Through her company, she leads her team to
create bespoke hampers and gifts for clients in Ghana and around the world,
with a growing clientele ranging from individuals to corporate institutions.
Sharing her story with THEYCEO, Gifty remarked
that her inspiration came from the passion of gift packaging in very creative
forms for loved ones during various occasions and her experience from other
gift companies which didn’t meet her standard of service delivery.
After identifying a gap of creativity in
the sector, she took the decision to start her own firm which was to take
packaging of gifts to a different level.
With two years, in business so far, she has
carved a niche for herself with the business she self-funded from her personal
savings.
Detailing her experience on this entrepreneurial
journey, Gifty says she has gained the habit of being consistent, trustworthy
and adhering to timelines and has also learnt to believe that business is a
gradual process and she has to continue working hard to build a bigger brand.
Gifty also credits good customer service as
a key factor in the success of her company but shares her biggest challenge is
coming up with a new set of creative ideas to keep her business dynamic.
She strongly believe passion is what lead
entrepreneurs to success in spite of all challenges that they encounter on
their journey. That it can be a lonely journey and you constantly need to be
improving. She mostly get people encouraging her not to give up on what she is
doing.
Gifty ASARE's favorites quote is "do
it well and be creative with it. Get it started and constant learn and
improve"
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