THE YCEO: MEET SOPHIA TORVI, A YOUNG ENTREPRENEUR AND A LEVEL 300 STUDENT OF NAFTI. STUDYING BROADCAST JOURNALISM - THE YCEO

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THE YCEO: MEET SOPHIA TORVI, A YOUNG ENTREPRENEUR AND A LEVEL 300 STUDENT OF NAFTI. STUDYING BROADCAST JOURNALISM

SOPHIA TORVI (THE YCEO) 
The Yceo Team caught up with  Sophia Torvi , A level 300 student of the National Film and Television Institute( NAFTI) Studying Broadcast Journalism.
And also the CEO Of ADEPA CLOTHING, 

We ask her some few questions about how she balance her school and business, and these are what she has to say:



I started my Clothing business in level 100 second semester...it was quite a difficult time to start something like a business , but I had to manage and plan properly to meet the needs of people especially students since they were my targeted audience...and so I quickly had to make a friend design a logo for me , in other to make people know about the brand.

The logo was ready on time and through constant sharing people got to know about the brand, and I had friends who were calling me with the brand and that was what made the name stayed.

My challenges over the years has been time and finances but with Constant  trading finances has been quite okay since you have the family supporting what you do and with time , I believe it can properly be taken care when every step is planned.

How were you able to fund your business at the initial stage? 

At the beginning I was not able to finance the business but I got support from families as usual ...it never came like the way I wanted it but had to manage.

How did you get your credibility? Does social media play a major role?

My credibility didn't come at once ...it was a gradual process ..People have to be sure that wat they are purchasing is something nice and going to look good on them ..
Yes and Social media plays a major role in the current business world ...particularly whatsap promote my business than Facebook and Instagram ...I advertise them on my story and everybody wants  to get them.

How do you distinguish yourself? 

Particularly there's one thing about Adepa_ Clothing. It is the clothing line that provides you with beautiful dresses at cool and affordable prices prices...someone could see a similar dress somewhere and get it a higher price but Adepa clothing is giving you that dress at an affordable price...to me my market system is the Magic.

What is your biggest challenge ? 

Frankly speaking my challenge now is finance ...it Is still finance but for the time being I am not soo much concern about that  because if should have all the time ..finance won't be a problem but the the fact that I am a student now limits me a bit in terms of scheduling lessons and business.



What do you wish you knew before venturing into this busines? 

Seriously I Thought and felt entrepreneurship was an easy thing ..but it's not ..it comes with a lot of stress but takes a focus minded person to overlook all those stress and keep pushing ...they are times where you will loose and there are times where you will gain and so there should be no giving up.

I mostly get best advices than worst ones ...because we are living in a world where if you are not doing something for yourself , you are not recognized ..and the advises has been good ..keep it up.. I know you can do it ...don't stop you are genius and trust me those positive words kept me going ..they kept ringing in my ears  that I am not doing bad at all.

What is your favourite quote?

My Favorite and personal quote is " We will get there "

If you have one piece of advice to give someone just starting a venture ,what will it be?

My advise to anyone who wants to start anything on his or her own is that they should not be afraid  and particularly they should not listen to comments from people ..some people would always  love to see you at point zero and any business minded person should not  pay attention to what people especially when are they are not positive enough to be build you  ...they should keep pushing because the same people discouraging you are one way or the other motivated by your actions but can't tell you.
 


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