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THE YCEO: Serena Williams becomes first athlete ever to make Forbes’ list of world’s richest self-made women

Serena Williams becomes first athlete ever to make Forbes
Tennis star, Serena Williams has made history as the first athlete to make Forbes’ list of the World’s Richest Self-Made Women.
Her fortune is estimated at $224m (about £177m), with investments in 34 start-up business over the past five years.
“I want to be in the infrastructure. I want to be the brand, instead of just being the face.” the 37-year-old tennis star told Forbes.
In April, Williams announced via her Instagram page that she was launching her own venture-capital firm, Serena Ventures.
“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.
Slide right to see a few brands in our portfolio. We have so many exciting things coming up! “
The mother of one has also dipped her hand in Asustra, a self-care brand based in the United States.
“I love [Asutra’s] focus on active self-care”, Williams said in her interview with WWD.
“Obviously I live and breathe that, and I was able to use their products as part of actively taking care of myself. I also love that their products work and they use all natural ingredients, so you can use the products for your mind, body and soul.
“That was a huge appeal for me and just fit right into my lifestyle.”

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