THE YCEO: Bethlehem Alemu, The Ethiopian Entrepreneur Runs World’s Fastest-Growing Business

From the humblest of beginnings, Ethiopian business mogul Bethlehem Tilahun Alemu has built soleRebels into the planet’s fastest growing African footwear brand.

Alemu has created world class jobs, empowered her community and country while presenting a galvanized, dynamic face of African creativity to the global market.

Alemu who founded soleRebels, a shoe company considered one of the world’s fastest-growing businesses has a story filled resilience, determination and a sense of purpose.

Born in 1980 in one of the poorest sections of Addis Ababa, Alemu learnt early on of the absence of an Ethiopian brand in the pool of companies that wanted to empower Ethiopians in the country.



In early 2005, fresh out of college in Addis Ababa, Bethlehem founded the trailblazing footwear company to provide solid community-based jobs.

In five years, she has created many shoes and HUNDREDS of creative, dignified and well paying jobs.

Today, SoleRebels is the planets fastest growing African footwear brand, the world’s first and only World Fair Trade Federation [WFTO] FAIR TRADE certified footwear company AND the very 1st global footwear brand to ever emerge from a developing nation!

Bethlehem represents the leading edge of a new generation of homegrown African leaders, talented entrepreneurs who are taking on the global market and winning on an unprecedented level.

She gives face and voice to what grassroots African-driven female economic leadership looks like , as she continues to elevate her nation, her continent and her company, all KEYS to creating more prosperity across Africa and beyond!

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